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Building Activa, a constantly moving brand.

Health, Physiotherapy

Branding, Identity

Business Cards

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Carlos is a physiotherapist. He shared with us from our first conversation, his vision and how human warmth can be channeled to provide bodily solutions. The creation of its identifier and its entire communication system was developed as a re-branding solution and during the construction of each graphic, the search for the "Constant Motion", the concept that guided us to express this characteristic in each element of the brand. From its shapes to its colors and applications.

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We investigate until we find the light that inhabits our body to reflect it through the graphic concept. Our discovery The energetic points or chakras. We select the fourth chakras related to the brand's services and symbolize them with the aesthetics of a person in motion. So Activa stays in constant motion and exchanges its symbol every time a body chakra is specially treated.
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