top of page

Colectiva, creating an identity of which we are all part.

Architecture

Branding, Identity

Business Cards

Colectiva_AMBIGUO-00.jpg
Colectiva_AMBIGUO-01.jpg
Colectiva_AMBIGUO-02.jpg

Jhonatan and María are a creative couple originally from Medellín, Colombia, who wanted to bring the value of "to share" to a higher level: The spaces and homes guided by the collective architecture. His didactic approach and passion for design made us remember the origins of the creative disciplines that reside in avant-garde Germany, that time when the most important school of architecture, art, and design in history was born. That being the case, we decided to continue our Bauhausian inspiration, and develop a flexible closed visual system that is allowed to use an expressive language following parameters established by modular grids.

COLECTIVA-BOCETO.jpg
SIM-COLECTIVA-AMBIGUO.jpg
LOGO-COLECTIVA-AMBIGUO.jpg
ICON--COLECTIVA-AMBIGUO.jpg
Colectiva's visual system starts from a deconstruction of its symbol. In this manner, the primary and secondary colors can be found in each brand graphic element. A curious fact speaking of the color selection; In the technical aspects of the brand's identifier, you can appreciate how, through the use of basic figures and vibrant colors, we highlight the value of the Color Expression Theory by Johannes Itten. 
Colectiva_AMBIGUO-03.jpg
Colectiva_AMBIGUO-04.jpg
bottom of page