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The appetite is recognizable and easy to distinguish in De Fierro.

Food, Food

Branding, Identity

Menu Design

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The De Fierro team is made up of friends. Friends who were looking for a direct image that would quickly inform what can be enjoyed in their restaurant. That is why we resort to the abstraction of the cow as a distinctive element to generate remembrance in the user. However, the name of the brand (created by its owners) retains Argentine inspiration, since "de Fierro" is slang for "to be loyal." The precept became the principal concept for development. We mix Western Cinema and Argentine Tradition. Arches in typographic compositions and barn auctions are one of the visual codes rescued from the days of the Wild West. 

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We designed lettering based on the classic Porteño filleting style from the early 20th century in Buenos Aires, where we highlighted the brand's claim. Currently, this lettering accompanies the restaurant wall with an infographic illustration of the best beef cuts. We also design the restaurant's menus, and the mobile version is used on the restaurant's facade.
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